
1948 Top Ten Pop Countdown Podcast
TV arrives and the second Petrillo ban bars musicians from cutting records—again! But new tech, leftfield hits, overseas recording and UK imports fill the gap.
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Welcome! This is the Chartcrush Top Ten Countdown Show and I’m your host, Christopher Verdesi. Every week on Chartcrush, we dive deep into a year in Pop and count down the top ten hits according to our exclusive recap of the weekly charts published at the time in Billboard, the music industry’s top trade mag.
This week we’re turning the clock back to 1948, the year TVs first flickered on in the parlors of the richest one or two percent of U.S. households, while everyone else gawked at appliance store windows or packed the local bar to catch Milton Berle’s Texaco Star Theater Tuesday nights at 8—all anyone was gonna be talking about Wednesday morning.
In the Summer, all four networks, NBC, CBS, ABC and Dumont, covered the party conventions: the first presidential election since ’28 without Franklin Roosevelt. Billboard‘s verdict on that coverage? “Better Than Being in the Hall.” And in the Fall of ’48, all four nets, for the first time, had full primetime lineups.
TV was a game changer on the charts. Just ask Perry Como, who’d slumped in ’47, but was instantaneously back on top of the Crooner heap once NBC put his weekly Chesterfield Supper Club radio show on the tube. Six top10s in ’49.
It was also a game changer for radio. The networks all thought “Who wants a box with just sound when there’s a box with sound and video?” so the FCC started handing out previously-impossible-to-get radio broadcast licenses like candy, and a cheap way for those startups to fill the time was to play records.
Well as it turned out, that wasn’t just cheap, it was popular. Lots of folks wanted the box with just sound if the sound was the latest hits. Kiddos, for one, since mom and dad were in charge of the TV set.
Less than one in four families with a car had a radio in it according to a 1948 study. By 1963 that was 60%.
So radio managed to carve out a lane and thrive in the TV era. Not so much jukeboxes though: before TV, the only passive entertainment in taverns, Teen hangouts, social clubs and community centers. Once all those places got TVs, the weekly haul of jukebox nickels got a lot lighter, so dime-a-play jukes started cropping up, especially at swankier locations, as Billboard meticulously chronicled in its back-of-the-book “Coin Machines” section throughout ’48 and ’49.
Jukeboxes, though, still way ahead of owned records when Billboard asked college students how they were getting their tunes in its annual College Poll in ’48. Only one in four had a record player—probably the same one in four whose families had a car radio!
And given that, why is it that almost every source—even Billboard itself—defaults to Retail Best Sellers when talking about pre-Hot100 charts, when there were also separate weekly Airplay and Jukebox charts? Well, at Chartcrush, we sum the three into a single Hot100-style weekly ranking. Not only is that more inclusive (not just rich folks with record collections); it lets us rank the songs with the exact same algorithm we use for Hot100 years post-1958.
Now last but definitely not least as we get set to spin the records, also meticulously chronicled by Billboard in ’48: the second American Federation of Musicians strike against record companies. AFM President James Caesar Petrillo, still not seeing any possible upside for musicians in making records, getting them in jukeboxes and on the air or really anything but performing live.
The recording ban in ’42 to ’44 had gotten record companies to finance an AFM-administered royalty fund, but in ’47, the first Republican Congress since the New Deal outlawed that in the anti-union Taft-Hartley bill. So with the contract expiring at the end of the year, plus TV and the explosion of records being played on radio, the walls were closing in and Petrillo was desperate for a win.
#10 Margaret Whiting – A Tree in the Meadow
Naturally, as the ban approached, as in ’42, record companies kept studios buzzing 24/7 to stockpile recordings. But in ’48 there were ways around the ban that just weren’t available the first time, and we get to kick things off at #10 with one of the most creative!
It’s an American version of a big British hit, and to make it, Capitol Records sent House Bandleader Frank DeVol overseas to record an Orchestra there. Couldn’t do that during the first ban with the War on! And couldn’t surreptitiously record the Singer and overdub her vocal on top of that orchestra either. But they could, and did, in ’48, with tape. Unbeknownst to her they had their brand new cutting-edge wire recorder going.
At #10 it’s Margaret Whiting: what she thought was just a casual audition, but it was her first #1 after two years of near misses: “A Tree in the Meadow.”
“A Tree in the Meadow,” Margaret Whiting at #10, in the top five late August to the end of November, throughout the heated Presidential campaign that culminated with the iconic photo of a grinning President Harry S. Truman holding up the Chicago Tribune with the incorrect front-page headline “Dewey Defeats Truman” the day after the election. Dapper, pencil-stached New York Governor Thomas E. Dewey, Truman’s heavily-favored opponent.
No fewer than seven different versions of “Tree” charted in ’48. The one that was a hit in Britain for Welsh Singer Dorothy Squires? Not among them.
#9 Bing Crosby – Now Is the Hour (Maori Farewell Song)
But that wasn’t the case with our #9 song: another American version of a British hit, but here, the one by veteran English Singer Gracie Fields that was #1 in the U.K. 24 weeks in 1947 led on the charts at first thanks to London Records’ aggressive plugging and “the biggest shipment of foreign records ever to hit the U.S.,” as Time reported, prompted by a DJ on KXOK in St. Louis playing it over the holidays—the first British Invasion!
Decca U.K. spun off its London subsidiary in ’47 just in time to supply Americans with fully-orchestrated records during the recording ban. But it was a version on Decca U.S. that overtook it and was the bigger hit. The Crooner who at age 45—20 years into his hitmaking career—was still tops with College students in that poll I mentioned, at #9, Bing Crosby’s version of “Now Is the Hour.”
Bing Crosby’s “Now Is the Hour (Maori Farewell Song)” at #9 on our Chartcrush Top Ten Countdown for 1948, one of six versions cut by U.S. labels in the final days before the second Petrillo recording ban, to compete with the imported U.K. hit version by Gracie Fields. And all those versions combined made it the #1 song of 1948 on Billboard‘s Honor Roll of Hits, their chart that ranked songs by title, combining all recorded versions plus sheet music sales.
Bing’s we just heard almost could’ve been recorded during the ban with that backing by the Ken Darby Choir, but as the label on the record tells us, there’s piano, celeste, guitar and bass on it—all union instruments.
Again, Bing, the top Crooner in Billboard‘s College Poll, but heading into the ’50s the paradigm was shifting and the relaxed, intimate style he pioneered was going out of style. He never topped a Billboard chart again but continued to score hits over the next decade including nine top10s. Plus, “White Christmas,” which returned every Holiday season, and still does!
#8 Pied Pipers – My Happiness
So labels all got their waxings of “Now Is the Hour” in under the wire in late December, but the song at #8 on our Chartcrush Top Ten Countdown for 1948 was an unexpected smash in the Spring after the Petrillo AFM recording ban was already in effect. The original by an unknown Act on a startup label out of Kansas City cracked the top ten on all three of Billboard‘s charts in just its second week. And of the five versions that charted, two are in our countdown. At #8, the biggest of the ban-compliant copycats, Capitol’s Pied Pipers, “My Happiness.”
Toy instrument players: in a different union that rep’d Vaudeville and Novelty musicians, so the ukelele and xylophone accompaniment on The Pied Pipers version of “My Happiness” recorded mid-April during the ban was 100% compliant. Vocalists, too by the way, different union that had no beef with the record biz.
The Pipers had been at it since 1939, first backing Frank Sinatra on his early hits with the Tommy Dorsey Big Band, then on their own and paired with Johnny Mercer for his string of massive hits in ’44 and ’45.
Jo Stafford, the Lead Singer until ’44, and after going solo she scored 15 top10s over the next decade. June Hutton, her replacement, the Lead on “My Happiness” we just heard at #8 on our Chartcrush 1948 Top Ten Countdown.
Fun fact: both Pied Pipers Lead Singers married Bandleader-Arrangers less than a year apart in ’51 and ’52, and 41 years later, Mariah Carey and Shania Twain, two of the ’90s top Female Singers, married the modern equivalent of Bandleader-Arrangers, their Producers.
#7 Gordon Jenkins and His Orchestra (vocal Charles LaVere and The Swingtettes) – Maybe You’ll Be There
At #7, the chart breakthrough by one of the most important Bandleader-Arrangers in the decade between Swing and Rock ‘n Roll as labels and Singers eclipsed touring name Bands as Pop’s center of gravity.
On staff at Decca after scoring hits for Singer Dick Haymes, he got to make his own records, and his first, a four-part narrative concept album called Manhattan Tower first released in ’46, got him a Key to the City from New York’s Mayor when he performed all 16 minutes of it on The Ed Sullivan Show in 1950. That was a major TV event.
But at #7, his first million-seller, released as a B-side in ’47, but during the ban in ’48, Decca re-issued it as an A-side, and it notched one of the year’s longest chart runs, 31 weeks. It’s Gordon Jenkins and Orchestra, vocal by Singer and Bandleader himself Charlie LaVere who also played piano on the record, “Maybe You’ll Be There.”
Gordon Jenkins’ first charting hit, “Maybe You’ll Be There” at #7 on our Chartcrush Top Ten Countdown of 1948’s biggest hits. Within a year Jenkins was Decca’s Musical Director and scored again in ’49 arranging and conducting The Andrews Sisters hit “I Can Dream, Can’t I?” But his biggest coup? Bucking Decca brass to sign unknown New York Folk Group The Weavers, then scoring the second biggest hit of 1950 with them, “Goodnight Irene.” Pete Seeger, the most famous Weaver.
#6 Jon and Sondra Steele – My Happiness
At #6 a Folk-sounding hit, kinda, not by Folkies, but a Husband-Wife Lounge Act, the B-side of whose primitive-sounding record on Kansas City’s indie Damon Records was the first charting version of the song we heard back at #8 by The Pied Pipers, a much more polished version.
Vocal Jazz legend Ella Fitzgerald also cut a ban-compliant a capella version out on Decca, and two others besides made the charts. But the original hung on to be the bigger hit: at #6, Jon and Sondra Steele’s “My Happiness.”
Kansas City Bandleader Borney Bergantine wrote “My Happiness” in the early ’30s, submitted it for publication, and it sat in a desk for 15 years until the Publisher’s son dusted it off and copyrighted it with new lyrics by his Wife. What we just heard at #6 here on our Chartcrush Countdown of 1948’s top records, the demo they brought Jon and Sondra Steele in to do so they could shop the song around to labels. But no takers, so the owner of Damon Studios where it was recorded (in the same building) decided to start his own label and put it out.
The A-side was a Novelty about, of all things, Petrillo and the musicians strike (“They All Recorded to Beat the Ban“), but it was “My Happiness” on the flip that resonated, and in April Billboard reported Vic Damon saying he’d already sold 100,000 plugging it to DJs and jukebox operators in Kansas City, St. Louis and Chicago. He wasn’t bluffing; five weeks later, it debuted in the top ten—very rare in the late ’40s even for established Acts.
Major labels had hoped the second ban would wipe out upstart indies encroaching on the charts, and Chicago’s Majestic and Vitacoustic did fold. But Mercury and MGM survived and others cropped up, like Damon with “My Happiness.”
By the way, five years after it was a hit, in 1953, 18-year-old Elvis Presley walked into Sam Phillips’ Memphis Recording Service and paid $3.25 to make his first record: two Ballads, and one of them was “My Happiness.”
#5 Al Trace and His New Orchestra (vocal Bob Vincent) – You Call Everybody Darlin’
At #5, yet another leftfield smash that got the majors scrambling to release competing versions. Regent Records was out of Newark, New Jersey: not just an indie; a subsidiary of an indie. Savoy Records, also based in Newark, acquired it just before our #5 record made the charts.
It’s Bandleader/Composer, and starting with his fluky indie Novelty hit “Mairzy Doats” in ’44, Vocalist Al Trace, with his “New Orchestra,” with Singer and future Talent Agent Bob Vincent (his only record credit): “You Call Everybody Darlin'”
Al Trace’s “You Call Everybody Darlin'” at #5 on our 1948 edition of the Chartcrush Top Ten Countdown Show. No fewer than seven competing versions of that one on the charts at the same time in the late Summer and Early Fall, even an earlier recording by Trace and Singer Bob Vincent reissued on a different label, but Billboard didn’t chart those separately.
Most of the copycat ban versions done in ’48 were a capella or used the permitted “toy instruments,” but the Andrews Sisters got to travel to the U.K. to do theirs with Billy Ternent’s Orchestra in London. That took time, though, so Trace’s original got a three month head start and was already #1 when the Sisters’ fully orchestrated version on Decca came out.
#4 Vaughn Monroe and His Orchestra (vocal Vaughn Monroe & The Moon Maids) – Ballerina
At #4, the only other record in our countdown besides “My Happiness” that debuted in the top ten going by our calculated Hot100-style weekly combined chart derived from Billboard‘s published weekly Sales, Airplay and Jukebox charts from the era.
It’s a Band that scored its first hits in 1940, but thrived as all the Golden Age Big Bands went by the wayside and Singers became the new Headliners. Why? Because in this Band, the Bandleader was the Singer. His chart action had waned a bit in ’46, but between November ’47 and January ’48—three months—he roared back with four top10s. This was the biggest. At #4 it’s Vaughn Monroe and Orchestra, “Ballerina.”
The #4 song of 1948 here on our ’48 edition of The Chartcrush Top Ten Countdown Show, Vaughn Monroe’s “Ballerina,” #1 the first eight weeks of the year.
Now, you wouldn’t know it from his records, but Monroe’s Band boasted some Ace Jazz Players, treating listeners of his weekly live Camel Caravan radio show on CBS to occasional bursts of Swing. But in ’49 he was the unlikely catalyst for a massive Country-Western crossover surge that permanently reshaped the music biz.
Within weeks of his unstoppable chart-topper “(Ghost) Riders in the Sky,” Mercury then Columbia A&R Genius Mitch Miller had Crooner Frankie Laine cutting “Mule Train” and “That Lucky Old Sun,” and the Singer whose “A Tree in the Meadow” we heard at #10, Margaret Whiting, was scoring the first of her long string of Novelty-ish Duets with Cowboy Singer Jimmy Wakely on Capitol: “Slippin’ Around.”
#3 Pee Wee Hunt and His Orchestra – Twelfth Street Rag
But speaking of Swing, next up we have a Band led by the Trombonist/Singer who co-founded one of the first successful Swing Groups, the Casa Loma Orchestra, in 1929. And even by then, the style of Jazz on our #3 record was passe!
They’d played it as a goof winding down a session in ’46: their parody of an amateur Dixieland Band circa 1921. But Capitol had kept the mics hot, and after a Nostalgia wave swept a reissue of Ted Weems’ “Heartaches” from 1933 to #1 for 15 weeks in ’47, and with the recording ban in ’48, they put it out and it sold three million. At #3, Pee Wee Hunt and Orchestra: “Twelfth Street Rag.”
“A staple at patio parties and basement beer gardens throughout mid-century, middle-class Middle America,” as Michigan Radio Legend arwulf arwulf put it on allmusic.com, Pee Wee Hunt’s “Twelfth Street Rag,” #1 on Billboard‘s year-end Best-Sellers chart and the #3 record of 1948 overall here on our ’48 edition of the Chartcrush Top Ten Countdown Show.
Hunt continued cutting Dixieland throwback sides for Capitol, scored big again in ’53 with “Oh!” and by ’54 was famous enough to be roasted in an MGM cartoon, Tex Avery’s Dixieland Droopy, as Pee Wee Runt and his All-Flea Dixieland Band.
#2 Peggy Lee with Dave Barbour and The Brazilians – Mañana (Is Soon Enough for Me)
And at #2 we have the record that topped the year-end DJ chart—the biggest radio hit of the year—by a Singer (and Songwriter) who’d been on the charts since 1941 when she replaced the abruptly-departed Helen Forrest as the Girl Singer in the Benny Goodman Orchestra.
But about a year in to that high-profile gig, she had an affair with—then married—the Guitar Player, Dave Barbour, which got him canned for violating Goodman’s strict “no fraternizing” policy. Well, she quit too and tried to be a housewife—and once the baby was born later in ’43, a stay-at-home mom—but was back in the biz in under a year, signed to Capitol as a Solo Act. And Hubby was on all her records, playing guitar and/or directing the Band.
At #2, her first #1, a song they co-wrote on vacation in Mexico. It’s Peggy Lee with Dave Barbour and The Brazilians (Singer/Actress and Fruit Hat Wearer Carmen Miranda’s Band), “Mañana.”
So Bing Crosby took top Male Singer in Billboard‘s 1948 College Poll. Peggy Lee was the top Female. And I should add that three of the top four Female chart newcomers in that poll were Black—Sarah Vaughan, Nellie Lutcher and Rose Murphy. The times they were a-changin’. And there was the great Ella Fitzgerald as well, whose big Novelty hit “Stone Cold Dead in the Market” with Louis Jordan in ’46 also had a put-on ethnic accent.
But the very White, very blonde Peggy Lee drew fire for “Mañana,” even then, for mocking Mexican culture with that stereotypical accent borrowed from Comedy sketches: a criticism Lee took to heart, but insisted that the Narrator’s carefree, leave-it-till-tomorrow attitude is a thing to be envied, not laughed at—and she could point to other songs she wrote that expressed similar notions, without an accent.
But maybe her best defense: at a gig in Texas after the vacation in Mexico where she and Barbour wrote the song, she described a cocktail she’d had to the bartender, who subbed tequila, lime and salt for the brandy, lemon and sugar in his classic sidecar cocktail recipe trying to replicate it. Peggy, of course, short for Margaret, or, en Español, Margarita. “Mañana,” #2 on our Chartcrush Countdown of 1948’s top ten hits.
#1 Dinah Shore and Her Happy Valley Boys – Buttons and Bows
And it would be #1 if, like Billboard‘s always done out of necessity, we only factored weeks within a set timeframe. But we don’t do that. In our Chartcrush rankings, every song’s full chart run gets counted, and our #1 song’s went from September ’48 to March ’49, big on all three Billboard charts, but especially the Jukebox chart.
And it also won Best Song at the Oscars, from Paramount’s Western Comedy The Paleface. Stars Bob Hope and Jane Russell do it as a Duet in the movie, but the biggest chart hit was Dinah Shore’s. At #1, “Buttons and Bows.”
All six charting versions of “Buttons and Bows,” recorded in late ’47 before the ban, but held back ’til The Paleface hit theaters in late ’48. Dinah Shore’s on Columbia, the runaway favorite and the #1 record of the year on our Chartcrush countdown for 1948.
Dinah was the ’40s top charting Solo Female with 21 top10s in the decade, but “Buttons and Bows” was only her second #1 after her a capella “I’ll Walk Alone” in ’44 during the first Petrillo AFM ban.
Bonus
And that’s our top ten records, but in an era when multiple versions of songs were going head-to-head on the charts, some of the biggest hits simply aren’t going to show up at or near the top of a ranking of records. And sure enough, for ’48, when you rank the year by song titles instead of records (like that Billboard Honor Roll of Hits chart I mentioned), four of ’48’s biggest hits did not land a record in the top ten, so to be thorough, let’s zero in on those.
#12 Kay Kyser and His Orchestra (vocal Gloria Wood) – Woody Wood-Pecker
First, the theme song of an iconic cartoon bird eight years after his debut, and mid-makeover into his cuter, less aggressive ’50s and ’60s persona. Three charting versions combined make it the #10 song of ’48, and the biggest of ’em was the Kay Kyser Orchestra’s, recorded before the ban, of course—vocals by ubiquitous Radio and TV Commercial Singer Gloria Wood and laughs by longtime Kyser Vocalist Harry Babbit, “Woody Wood-Pecker.”
The Kay Kyser Orchestra’s version of “Woody Wood-Pecker” notches in at #12 on our Chartcrush records ranking for 1948 we just counted down the top ten from, but combining the points for all three charting records makes it the #10 song of the year.
Now, the second biggest version was an immediate smash on radio because it had Mel Blanc on it, the actual guy who did Woody’s laugh in the cartoons, but it dropped too late to overtake Kyser’s.
#19 Doris Day – It’s Magic
Our next song comes out 1948’s #6 hit combining all versions: a Jule Styne/Sammy Cahn Ballad written for Warner Brothers’ Romance on the High Seas, and the biggest of the six that charted was by the Actress who sings it in the movie. That usually wasn’t the case in the ’40s and ’50s, but this Actress was a Singer first with ten charting hits since her explosive debut in the Summer of ’45 on the back-to-back #1s “My Dreams Are Getting Better All the Time” and “Sentimental Journey” with the Les Brown Orchestra. So when she sang a song in a movie, it was hard to beat on the charts. Here’s Doris Day’s version of “It’s Magic.”
Doris Day’s first Solo hit from her Acting debut in Romance on the High Seas, “It’s Magic.” Six charting versions that combined make it the #6 song of the year, but Day’s was the only record that cracked the top five on any chart and it shakes out at #19 on our 1948 Chartcrush records ranking we counted down the top ten from earlier.
#13 Ken Griffin at the Organ (vocal Jerry Wayne) – You Can’t Be True, Dear
Next, a song first cut as an instrumental by “The Wizard of the Organ,” as he was billed in an ad. But a VP at the small Rondo label in Chicago decided to write lyrics, bring in a Singer and put it out with an overdubbed vocal, and that was a huge leftfield hit during the recording ban, with six major label copycats charting over the Summer that combined make it 1948’s #3 song.
Rondo extended its run on the charts issuing the original instrumental at the height of the frenzy, and London Records’ imported version with full orchestra was English Singer Vera Lynn’s first U.S. hit. But the original overdubbed one is tops in our 1948 records ranking at #13. It’s Ken Griffin at the Organ with vocals by Jerry Wayne, “You Can’t Be True Dear.”
Since remixes became a thing in the ’90s, Billboard has combined all versions for ranking on the charts. Had they done that in ’48, the vocal and instrumental versions of Organist Ken Griffin’s “You Can’t Be True Dear” would’ve been the #2 record of the year in our Chartcrush countdown we heard earlier. But they were separate so the vocal is #13 and the instrumental, #32.
That instrumental though, many a record worn out from repeated playing at skating rinks through the ’50s and ’60s!
#17 Kay Kyser and His Orchestra (vocal Harry Babbitt and Gloria Wood) – On a Slow Boat to China
And finally, 1948’s #2 song: a top Tin Pan Alley plug in late ’47, written by A-list Songwriter Frank Loesser and seeded (or leaked) pre-publication to select labels, who all got versions in their stockpiles before the ban, then simultaneously unleashed them in the Fall of ’48—top names like Benny Goodman, Freddy Martin, Eddy Howard, and the one that was the biggest hit, but not by much. Same configuration as “Woody Woodpecker,” it’s Kay Kyser and his Orchestra with Singers Harry Babbitt and Gloria Wood: “On a Slow Boat to China.”
“I’d like to get you on a slow boat to China” was a poker night wisecrack originally: something to say to the player who’s losing. Songwriter Frank Loesser repurposed it as a romantic sentiment and it was the second biggest song on the charts in ’48.
Another travel-themed hit with multiple top10 versions was right on its heels heading into ’49, “Faraway Places.” The biggest of those? Margaret Whiting, whose sneakily overdubbed version of “A Tree in the Meadow” we heard back at #10.
Which completes the circle here on our 1948 edition of Chartcrush! I’ve been your host, Christopher Verdesi, and I want to thank you for listening this hour. Hey if you want more, you’re gonna want to check out the Chartcrush website at chartcrush.com for a transcript and a link to stream the extended podcast versions of this and all other Chartcrush episodes online, plus our full top100 charts, chart run line graphs and other hep extras.
Every week, we count down a different year from the beginning of the charts in the ’40s all the way up to the present, so tune again—same station, same time—for another edition of Chartcrush.
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